Does your work live up to GSD&M’s Core Values?

Are the right people in the room?

Who’s missing?

Is my team empowered to speak up?

Are we getting enough feedback from diverse enough sources?

Are we truly taking that feedback into consideration?

Do I know enough about who we’re trying to reach?

Are we talking to them in a way that actually reaches them or simply the way we’ve always talked to them?

Do I know enough about relevant cultural sensitivities to catch things that might be problematic?

Is there an opportunity for work that breaks barriers?

Is this work “First & Only”? Does it set a new bar?

Does this work help or hurt our diversity, equity and inclusion efforts?

Are we talking to a diverse-enough audience?

Have I done everything I can to make sure this work is diverse and representative?

Have I set expectations around diversity with my team?

Are we showing diverse, fully formed humans in these ads? Or are we relying on stereotypes?

Am I being a good ambassador for GSD&M?

How am I treating the people on my team?

Am I open to getting feedback when I mess up?

Am I continually looking for ways to get better?

How could we screw this up as we move into casting, production and editing?

What needs to happen so we get it right?

What cultural context do we need to pay attention to?

What could I do better?

What will I do better?